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If all of American politics could be epitomized by a single emotion, it would be the frustration of watching an ignorant politician maniacally disregard the proof that your own position is correct. Professional politicians are dogmatic in part so they can remain “pure” for re-election, but even average citizens talking policy with their friends are rarely swayed by each other’s arguments.

Because political beliefs are connected to deeply held values, information about politics can be very threatening to your self-image. Imagine coming across information that contradicts everything you’ve ever believed about the efficacy of Medicare, for example. If you’re wrong about such an important policy, what else might you be wrong about? And if you’re wrong about a bunch of things, you’re obviously not as smart or as good or as worthwhile a person as you previously believed. These are painful thoughts, and so we evaluate information in ways that will help us to avoid them.

A 2006 study led by Geoff Cohen, for example, found that when pro-choice people had their partisan identities made salient, affirmation made them more likely to compromise and make concessions on abortion restrictions. Similarly, a study by Joshua Correll found that affirmation led people to process threatening political arguments in a less biased way. More recently, research by Brendan Nyhan and Jason Reifler (PDF) found that self-affirmation made people who supported withdrawing from Iraq more likely to agree that the Iraq troop surge of 2007 saved lives, and made strong Republicans more likely to agree that climate change is real. The takeaway from all three studies is that information is more likely to have the desired effect if, on net, it doesn’t lower a person’s self-worth.

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